The summer’s greatest ride

Kund - SJ

When the Swedish passenger train operator, SJ, decided to sponsor Live at Liseberg, they asked us to develop a new event concept. Our goal was to ensure that SJ would blend into the environment and contribute to the visitors’ enjoyment of the experience. So we thought up a travel wheel, where visitors could win tickets for the summer’s greatest ride – train tickets for the whole of Sweden.


Liseberg visitors took the opportunity to meet SJ and win travel tickets on the spin of the wheel


6,200 play tickets were shared out to travel enthusiasts, and over 95 percent tried their luck on SJ’s travel wheel


We handed out the play tickets with useful information, offers and play coupons which could be used for the travel wheel.


Andra case