The summer’s greatest ride

Kund - SJ

When the Swedish passenger train operator, SJ, decided to sponsor Live at Liseberg, they asked us to develop a new event concept. Our goal was to ensure that SJ would blend into the environment and contribute to the visitors’ enjoyment of the experience. So we thought up a travel wheel, where visitors could win tickets for the summer’s greatest ride – train tickets for the whole of Sweden.

64000

Liseberg visitors took the opportunity to meet SJ and win travel tickets on the spin of the wheel

95%

6,200 play tickets were shared out to travel enthusiasts, and over 95 percent tried their luck on SJ’s travel wheel

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We handed out the play tickets with useful information, offers and play coupons which could be used for the travel wheel.

 

Andra case