The summer’s greatest ride

Kund - SJ

When the Swedish passenger train operator, SJ, decided to sponsor Live at Liseberg, they asked us to develop a new event concept. Our goal was to ensure that SJ would blend into the environment and contribute to the visitors’ enjoyment of the experience. So we thought up a travel wheel, where visitors could win tickets for the summer’s greatest ride – train tickets for the whole of Sweden.

Andra case