Oh la la Orangina!
The goal of this campaign was to increase sales and strengthen the Orangina brand’s uniqueness on the Swedish market by showing its natural connection to the French Riviera and the Mediterranean Sea.
1000000 Bubbles
With Instagram as platform we created a simple and fun competition where the consumers had the chance to win a trip to France by posting pictures of their best Orangina moments and use the hashtag #ohlalaorangina.
The campaign was promoted on all Orangina labels, as well as on their in-store material and outdoor advertising.
