Mission: Greater Baking Joy

Jästbolaget was the superior market leader in the yeast category with a 98 % value share of market. This trend, however, was declining. It was clear to Jästbolaget that the different sub-brands, communication platforms and overall design had diverged over time and was in need of a review. In the summer of 2015, Spinn was asked to revitalize the Jästbolaget brand to generate greater interest in its products through fresh and inspiring communication targeting both consumers and professional bakers.