It’s a Darty!

Kund - Claires

With a mission to cost-effectively drive traffic to Claire’s stores, Spinn presented an event concept called Claire’s Day Time Party (Darty) – an all-day party in the shop with ballyhoo’s and offers. As the main target audience literally spend their lives in social media, we built hype for the event and created organic spread through exciting and sharable posts on Instagram and Facebook. The first round of Claire’s Darty took place in four different stores during the 2016 Easter week, and the result was well worth a week’s hard “partying” with thousands of make up- and accessory-crazy kids.

Andra case