Wasa Shopper Campaign

Kund - Wasa

Background
As sales of key products, such as Frukost and Rågi, was decreasing, Wasa asked Spinn to develop a campaign to be carried out in all Nordic countries. The aim of the campaign was to increase the buying frequency among shoppers (existing crispbread consumers) by inspiring them to eat crispbread more often. The campaign was also to strengthen and align with Wasa’s brand building journey towards becoming an iconic Swedish food brand.

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