The charity campaign that became an sales success

Kund - Bonjour

For six years, Bonjour has in various ways informed Swedish consumers in one of the biggest diseases of our time – breast cancer. This year was no exception, and our nationwide advertising campaign contributed to Bonjour’s record in the number of buns sold and that an additional SEK 320,000 could be donated to the continued fight against breast cancer.


sold buns during the campaign


sent "Bullograms"

Andra case